Community participation of the South Coast Shopper
The South Coast Shopper is a free weekly publication containing free* classified ads from the community, which creates reader participation for the South Coast Shopper. (*15 word classified ads are free to the public, for items that qualify). Sellers read the Shopper to see their ads, buyers read the Shopper for items they need. A person that sells items has money to spend, a person looking to buy also has money to spend. This is a win win opportunity for the community and businesses. Consumers pick up the Shopper with the intention of being advertised to as they are ready to buy products and services the Shopper advertisers provide.
Distribution: The South Coast Shopper is centered in Coos Bay/North Bend Oregon and distributed from the Florence/Mapleton area, South to Brookings, along highway 101 to the California Border, AND East to the town of Remote on Highway 42 and past Drain on Highway 38 towards I-5. This area is known as the Southern Oregon Coast.
The South Coast Shopper is a free publication with a weekly circulation of 18,000 copies that are distributed and picked up by the public each Thursday at many of the local businesses on the Southern Oregon Coast.
Return rate 2%: 98% of the South Coast Shoppers are picked up each week by the public. Our distribution people have kept track of the papers that are not picked up at each distribution location and then adjusted the amount left at each location up or down to best equalize and utilize the amount of papers needed for print each week. This gets your message to the most people, but keeps expenses down for you the advertiser.
Professional Sales Staff: Our sales staff of local experienced people have spent years at their craft and do an excellent job of communicating with the businesses and community. Most of our sales agents have lived in the community for an extended period of time.
~ DeEsta Kuehn has lived in Coos Bay since 1995. She joined the South Coast Shopper a year later, and became the Classified Ad Department Manager a year after that. She is an active member of her church, The Harbor AG, and has a heart for both US and world missions. Her favorite pastimes are spoiling her husband, grandson, and cat, spending time with her kids, and vacationing. As a South Coast Shopper Classified Ad Specialist, her absolute favorite thing is hearing that an ad she helped write was successful and the item for sale SOLD, the businesses schedule is all booked, or the event was a success :)
~ Katrina Smith, Classified Sales Representative, joined our team in 2015. She was born & raised in Coos County and has the experience of Customer Service in her community for 33+ years. She is friendly, compassionate and always ready to assist you with your advertising needs.
~ Sharon Ballard, has been here over 3 years in the community, with experience in sales and marketing for 20 years.
PRODUCTION DEPT- GRAPHIC DESIGNERS:
Professional Production: The production crew of the Shopper is equipped with the latest in computer technology, including high speed network and internet connection, to give the Shopper the ability to communicate with the community and businesses. Up to date art work, and ad design programs, for professional ad layout, to best serve the advertisers using the South Coast Shopper to get their messages to the community. We offer free graphic design on our advertisements.
~ Cathlene Loy, Production Manager/Graphic Designer, grew up on the Southern Oregon coast in various communities and has been designing ads for the Shopper since 2005. She has a passion for creativity and helping businesses communicate their ideas through advertising. She strives to make sure customers get the full benefit of graphic design services, by creating compelling and visually striking ads.
~ Sara Neils, Graphic Design Assistant, has lived in Southern Oregon since 2012 and has worked for the Shopper since 2019. She is creative and passionate about her work and aims to please our clients.
~ Tom Baake, local author, writes a weekly column "Out Our Back Door" in the South Coast Shopper
~ Britney Gordon, Office Manager and Bookkeeper, has been with the Shopper since 2003. A Coos County native, she brings over a decade of management experience to our team. She is always happy to assist customers with anything they might need. She is motivated and driven to help The Shopper, and their advertisers, succeed and to keep things current with the times.
ON LINE SERVICES
All classified ads from the South Coast Shopper are placed on the website each week, along with FREE access to the current and past e-Editions. Our website gets regular hits and the Classified ads on our website get noticed by Google searches very fast, this gives your item/business/service the most recognition and exposure. Our website gets approximately 5,000 views a month and continues to grow. ***NEW** Ask about early upload ads for the internet - you could get your ad online today!
WHAT MAKES A WEEKLY PUBLICATION STRONGER THAN A DAILY
A weekly publication like the South Coast Shopper can cost advertisers 83% less to reach the same amount of customers as daily publications. If you wanted to advertise in a local newspaper to reach the same amount of readers in the Shopper, you would have to seek out advertising in four or more publications on the Southern Oregon Coast to match the full amount of Shopper readers. You would also have to rely on how solid their readership/subscriptions are, ask for their circulation and area coverage, then compare it to the Shopper's.
Print publications like newspapers usually start with a weekly distribution day. Then discover they can increase revenue by adding publication days and become a daily, giving advertisers the opportunity to spend more money to reach the same customers, like food and beverage companies creating multiple varieties or flavors to increase shelf space to compete with other brands in the grocery stores. But, notice how that model isn't working and how daily newspapers have revamped and reduced their editions.
The Shopper is consistent and published once a week, every Thursday, since 1982. You only need to use a weekly publication to reach your customer, a daily newspaper causes the advertiser to spend more money to get their message to the same customers.
Our latest circulation audit has confirmed our circulation of 18,000 a week and has done readership studies to find that 2.2 people read each Shopper, which means approx 40,000 people on the Southern Oregon Coast read the Shopper every week. Our audit also found that people will still hold on to their Shoppers for a couple of weeks so they can refer back to it for a specific ad from a private party or business. Our readers remind us how much they love having a free paper for shopping local and to find out info in the community. Generations have grown up with the Shopper, some consider picking it up every Thursday a local tradition and we have heard many amusing anecdotes about how displeased people can get if they don't get their Shopper first thing Thursday. That is how dedicated our readership is!
Take advantage of this local gem, use the South Coast Shopper to introduce your merchandise and services to the community.
Ad Order Information
Classified Ad deadline is every Tuesday at noon for Thursday's edition. You can have a maximum of 5 free classified ads per household each week, 15 words or less, PRIVATE PARTIES ONLY. There is a charge for additional classified ads in one week, ads of 15 words or more, and other non-qualifying ads are subject to a charge. See Ad Guidelines and Rates. Garage Sales are a bit different than other classifieds. To prevent confusion they have their own Garage Sale Ad Submit Form, located on the main menu! If you need help with placing an ad on our site we have a tutorial video on how to place ads from our website. Learn more at https://youtu.be/28sOhgalL7o
Ad Rates - Classified
CLASSIFIED ADS! - Rates are subject to change without notice . Up to 20 word ad $14.00 per week. Add 50¢ per word after 20 words*. Ad is a paid ad when: ~ Any ad over 15 words. ~ Additional ads to the 5 free allowed per household in one week. ~ Businesses, Home/Farm businesses, plants, rentals, services, daycare, etc. ~ Wanted: Business, investments, jobs, real estate, items to repair for resale, recyclable - including scrap or items to scrap, roommates, antique, vintage, or collectible items, firearms or animals. ~ Personals, announcements, clubs, organizations, nonprofits (ask your salesperson for nonprofit press release information), products, estate sales, flea markets, bazaars, business opportunities. ~ Some animals: Animal breeders regardless of animals selling price, livestock regardless of price, pets priced at $100 or more, animal ads without a price. ~ Wood: Firewood, all wood & wood products. ~ Building materials priced at more than $100. ~ Handcrafted items, or raw materials for crafting. ~ Antiques, collections or vintage items listed with out a price, or worth $100 or more. ~ Entertainment: Timeshares, gift certificates, theater/show tickets, fundraisers, etc. ~ Ammunition, reloading equipment and accessories, and other firearms related items. ~ Vague unclear ads - item(s) price may be required for clarification. ~ Ads running 5 times for the same type of item (example: 5 different autos, 5 different pieces of furniture, etc) for the same household - future related items will not qualify for free ads. ~Any ad with a web address in the ad ~We determine which ads are free or paid *Subject to change
Ad Rates - Free Ads
FREE ADS! Rates Subject to change without advance notice. 15 word ads for private parties are free: You may send up to five free ads per household per week for qualifying items to be placed in the South Coast Shopper's printed paper and online. Accepted Shopper Abbreviations can help you shorten your ad, listed here. Is this ad timely?** ~ $2 per ad, paid on Monday or Tuesday by noon, guarantees timely placement for classified ads in the upcoming issue. ~ Save Money with the Early Placement Discount: $1 per ad if paid on Wednesday, Thursday, or Friday by 5pm, also guarantees timely placement for classified ads in the upcoming issue. We determine if your ad is a free or regular ad. *Like a Garage Sale, sporting items before hunting season, young puppies, etc.
Ad Rates - Photo Ads
PHOTO ADS! Rates Subject to change without advance notice. Free Ad Photo Special (for private parties): You may add a photo of your item to your free ad for only $5! (Advertised item must meet all free ad guidelines) Power Photo ad: You get a photo of your item, a large capitalized bold headline and up to 20 words for $19 per week with current Classified Special Rate. Additional words are 50¢ each.
Ad Rates - Other Extras
OTHER EXTRAS: Rates Subject to change without advance notice. Extra Large Bold Headline $3 Ad Centered $3 Extra Large Bold Headline & Centered Ad $5 Box around your ad $4 Color Print in your ad $4 Box Around & Color Print In $6 Power Ad: Extra Large Bold Headline, Centered and Box only $7 Power Theme Box: Theme Box, Centered and Bold Headline $10 Call or Submit Form before noon Tuesday to guarantee your free classified ads. To pay with your credit card, include the credit card number and the dollar amount for the ad. Note: There is a $4 minimum charge for credit card purchases. Call or use Shopper Submit Form before noon Tuesday, or your salesperson's submit form, to place a $14.00 ad or any ad with other extras.
Ad Rates - Garage Sales
- Private Party*: Address, Day, Time: Free - Businesses, Flea Markets, Craft Sales, Estate Sales, Private Party needing additional words: Address, Day, Time +17 words: $14 - Additional words over 17: $.50/ea. *Up to two free sales per Household and/or qualifying address per year.
101 Marketplace of Bandon ACE Hardware Highway Deli Mart Fast Mart Laurel Grove Store McKay’s Market Ray’s Food Place Wilson's Market The Beverage Barn
Circle K Rite Aid
7-Eleven Abby’s Legendary Pizza Angelina’s Mexican Restaurant Bay Area Hospital Bay Clinic Bayshore Chevron Bayway Market Bi-Mart Builders First Source Chevron Station/Car Wash Coos Bay Liquor Store Coos Bay Senior Center Englewood Market Fast Mart Farr’s True Value Hardware Fred Meyer Green Lightning Laundry Knecht’s Auto Parts Les Schwab Tire Center McDonald’s McKay’s Market Mini Pet Mart Napa Auto Parts Newmark Center North Bend Medical Center Safeway Salvation Army Thrift Store Shake ‘N’ Burger South Coast Shopper StockPot Restaurant Subway Tioga Lobby T.N.T. Market VP Racing Wendy’s CHARLESTON/EMPIRE 7-Eleven A-1 Smoke Shop #2 Barview Market Dairy Queen Davy Jones’ Locker Grocery Empire Mercantile General Store Grocery Outlet Lighthouse Market McKay’s Market Post Office Sunset Market William’s Bakery Outlet Store
Coos County Courthouse Coquille Liquor Store Coquille Produce Coquille Smoke Shop Coquille Supply Inc Coquille Valley Hospital Fast Mart Frazier’s Bakery Highway Deli Mart McKay’s Market Milk-e-Way Feed & Trucking Oregon DMV Safeway Whoozit’s Whatsits
CG Market Dollar General We B Video & Liquor
Arlene’s Café & General Store Elkton Food Center
7-Eleven Abhi’s One Stop Market Bi-Mart Clea Wox Market Fred Meyer St Vincent De Paul Stop ‘N’ Shop Twin Lakes Store
McKay’s Market Nesika Beach Market Wedderburn Store
Wagon Wheel Grocery
McKay’s Market T’Ree Acres Wagon Wheel Grocery
Gingerbread Village Restaurant Mapleton Store
Ace Hardware Fast Mart Highway Deli Mart Kozy Kitchen McKay’s Market Myrtle Grove Naturals Myrtle Point Liquor Store The Feed Store
7-Eleven A-1 Smoke Shop Ashworth’s Market Bi-Mart Bungelow Market Chevron Station & Mart Elite Market 1 EZ Mart Glasgow Store Lillie Family Market Nex Dor and More North Bend Liquor Store North Bend Vistor Info Ctr Perry’s Electric & Plumbing Pony Village Mall Rite Aid Safeway Shell Gas Station & Mart South Coast Hospice Thrift Store
Circle K Ray’s Food Place TJ’s Coffee House
Cruiser Cafe Power’s Market Power’s Tavern AGNESS: Cougar Lane Store
7-Eleven Library McKay’s Market Recreation Station Safeway SMITH RIVER: Smith River Market
Riverbanks Speedy Mart
Riverbanks Speedy Mart ELKTON Arlene’s Café General Store
Stockade Market & Tackle Shop Winchester Market Winchester Post Office
Accepted Shopper Abbreviations For consistency & clarity in the South Coast Shopper we use a set of standard classified ad abbreviations. They are listed here to help advertisers in writing their ads and readers in understanding the ads. (There is a fee for NOT abbreviating classified ads because our rates are based on these abbreviations) UPDATE! We use abbreviations to save space in the paper, saving cost, that we pass on to our advertisers with lower classified rates than comparable papers across the Nation. A new way of naming products has developed that make product names unnecessarily longer. We will list these names in the traditional way to continue to save space in the paper, saving cost that we can continue to pass on to our advertisers. Examples: Ranger XLT by Ford would be abbreviated to: Ford Ranger XLT OceanRunner Rainbow Series by WildSeas would be abbreviated to: WildSeas Rainbow OceanRunner In the body of an ad always use numerals. Example: Newer 3bdr home. At the beginning of an ad spell out short numbers. (Example: Three bdr home.) As always, if you do not want your ad abbreviate we can use the longer version for $2. Miscellaneous: These apply to all classifications $ each — $/ea $ or trade — $/trade and — & approximately — approx assorted — asst'd best offer — b/o brand new — new board foot — bf #carat (gem stones) — #c (gem stones) CD or CD player — cd condition — cond diameter — dia excellent — exc electric — elec evenings — eves # of feet — #’ good — gd great — grt heavy duty — h/d home (after phone #) — home (after phone #) hours — hrs inches — #” included — incl'd includes — incl's insured — ins'd #karat (gold) — #k (gold) large — lrg license/licensed — lic, lic'd liner foot — lf make offer — m/o medium — med message — msg microwave — micro new in box — new or best offer — obo # of pieces — #pc pints — pts plus — + possible — poss pounds — #lbs quarts — qts small — sm size — sz square foot — sf standard — std tongue & groove — t&g weekends — wknds wanted — want work (after phone #) — wk you haul — uhaul you move — umove Autos, Trucks, 4x4’s, Heavy Equip, Auto Misc. 2 wheel drive — 2wd 4 wheel drive or 4wd — 4x4 air conditioner or a/c — air all power options — all pwr all options — all opts all power — all pwr all terrain (tires) — AT all wheel drive — awd automatic — auto awning — awn cassette — cass carburetor — carb CB or CB radio — cb CD or CD player — cd Chev, Chevrolet — Chevy Club cab — c-cab Cruise control — cc cubic inch — ci # cylinders — #cyl distribution (hitch) — dist # doors — #dr double — dbl engine — eng extended cab — x-cab exterior — ext extra cab — x-cab front wheel drive — fwd hatchback — h/b # horse power — #hp # horse — #hp # of hours — #hrs hydraulic — hyd International — Internat’l interior — int king cab — k-cab Limited Edition — Ltd Ed liter — ltr long bed — lb long wide box — lwb mag wheels — mags motorhome — mh mud terrain (tires) — MT ##,000 miles — ##k miles — mi motorcycle — cycle motorhome — mh mount or mounted — mnt or mtd options — opts original — orig over drive — o/d # passengers — #pass pickup (if needed) — pu # pounds — #lbs power — pwr power brakes — pb power door locks — pdl power steering — ps power windows — pw power take off — pto quad cab — quad rebuilt — rblt short bed — sb # speed — #spd station wagon — sta wag or wagon T-Tops — t-tops take over payments — t.o.p. Thunderbird — T-Bird tilt steering wheel — tilt Ton, ton, 1 ton, ¾ ton, etc — t, t, 1t, ¾t, etc trailer — trlr transmission/tranny — trans weight (hitch) — wt wheels — whls NOTE: John Deere the company uses J.D. themselves, so “John Deere” and “J.D.” are acceptable RV’s, ATV’s/CYCLES, BOATS awning — awn fifth wheel — 5th whl fully self contained — fsc generator — gen motorhome — mh self contained — sc wheels — whls 4 wheeler — 4whlr, 3whlr four wheeler — 4whlr, 3whlr Harley Davidson — Harley HD — Harley aluminum — alum electric — elec Evinrude — Evin galvanized — galv # horse power — #hp # horse — #hp inboard — i/b inboard/outboard — i/o long shaft — ls Mercury (boats only) — Merc outboard — o/b outdrive — o/d short shaft — ss Animals # months old — #mos # years old — #yrs puppies — pups spayed — spay neutered — neut female — fm male — m up to date — utd Appliances/Furniture box spring — box California — Cal capacity — cap entertainment — ent queen — qu refrigerator — fridge wooden — wood Electronics Gigabyte — gb Gigahertz — ghz Hewlett-Packard — HP high definition — hd high def — hd high def tv — hdtv Mega bytes — mb Megapixels — mp Nintendo — Nin Play Station — PS Play Station 2 — PS2 Play Station 3 — PS3 Play Station 4 — PS4 TV — tv VCR — vcr Watt — w Windows 98 — Win98 Xbox 360 — Xbox360 Xbox One — XboxOne Employment experienced — exp’d hour — hr Full Time — F/T Part Time — P/T references — ref’s required — req’d week — wk year — yr Garage Sales Time example: — 8a-5p Days — Fri-Sun Dates (if needed) — 3rd-4th Highway — Hwy Roads — Rd, Ave, Blvd, St, etc… Multiple — Multi Real Estate, Mobiles, Rentals $00 per month — $00/mo $00 deposit — $00/dep # bathrooms — #ba # bedrooms — #bdr apartment — apt commercial — comm'l double — dbl double wide — dbl for sale by owner — FSBO manufactured — mfg mobilehome — mobile no drugs — n/d no pets — n/p no smoking — n/s owner may carry — omc owner will carry — owc single wide — single take over payments — t.o.p. washer/dryer hook-ups — w/d hk-ups water/sewer/garbage paid — w/s/g pd Sporting Goods Ammunition — Ammo Bicycle — Bike Camouflage — Camo magnum — mag mountain — mtn Remmington — Rem Winchester — Win Cities Bandon — bd Brookings/Harbor — b/h Charleston — charl Coos Bay — cb Coquille — cq Crescent City, CA — cc Drain/Elkton/Scottsburg — hwy38 Florence — fl Gardiner — gar Gold Beach — gb Hauser — hau Langlois — lg Lakeside — lksd Mapleton — ma Myrtle Point — mp North Bend — nb Port Orford — po Powers — pw Roseburg — rsbg Reedsport — rdspt Remote — rm Winchester Bay — wb NOTE On Cities: At the end of the phone number designating which general area the ad is from, the abbreviation will be lower case. In the body of an ad when the city is needed it will still be abbreviated, but it will be in caps. Some categories are now separated by location.
Classified Sales & Classified Manager
DeEsta Kuehn 22 years in the community, 20 years as a sales agent, and 19 years as the Classified Department Manager for The South Coast Shopper.
Katrina Smith, a Coos County native, 2 years as a sales agent for the South Coast Shopper.
Display Advertising Sales
Sharon has been a southern Oregon coast resident for 3 years with 20 years of experience in sales and marketing.
Office Manager & Bookkeeper
Britney Gordon, is a Coos County native, 1 year as Co-Office Manager, 10 years as Office Secretary for The South Coast Shopper, and has been Assistant Manager for the Classified Department for 3 years.